The Magic City Running Weekend brings together thousands of people locally, regionally and from around the country to Birmingham, Alabama each fall. Runners, fitness enthusiasts and even those interested in starting their journey to a healthier lifestyle will benefit from participation. The weekend of events benefits the Ruben Studdard Foundation and other charitable groups while driving positive economic impact to Birmingham.

The Magic City Half Weekend offers fully integrated marketing and sponsorship packages for businesses of all sizes, each designed to reach the competitors and spectators in a powerful and impactful way.

We are currently accepting applications for the Magic City Half Marathon & 5K sponsorships and expo spaces.  For more details on sponsorships and expo spaces email us at

  • Trak Shak
  • Set Up Events
  • cadence180 consulting
  • ABC 33 40
  • Resolute Running
  • OrthoAlabama Spine & Sports
  • Uncommon Physical Therapy